Strip the Tease
It’s only a tease if I am intrigued by what’s to come. Examples:
Not a Tease: ‘Beautiful Day’ is coming up in 20.
Tease: U2 just released a new song and we’ll play it for you in 20.
Not a Tease: We’ll check in with the latest headlines after this.
Tease: The cure for cancer has been discovered & we’ll tell you more in news!
Not a Tease: A very special guest is coming up in 20 minutes.
Tease: Bono checks in live from Africa in 20.
Please only tease something if it’s truly something worth sitting in my car at my destination while waiting to hear it on the radio.
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Brant is discussing. 
Brant 9:13 am on November 5, 2009 Permalink |
“That soda you’re drinking could kill you! Details coming up after the game at 11.”